Compliance

At Reveo.ai, we are building a privacy-first, intent-based advertising network that serves consumers, brands, businesses, and publishers with mutually beneficial products.

Disclaimer: This summary is intended solely for informational purposes and is not intended to constitute legal advice or to create an attorney-client relationship between any recipient or reader of this summary.

Introduction

Using existing technology (referred to herein as the "Technology"), companies are able to obtain email addresses of visitors to websites who have not disclosed their email address to the website owner.

CAN-SPAM Email Harvesting

CAN-SPAM prohibits email harvesting, which is generally defined as obtaining email addresses from a website using automated means when the website has a notice stating that the operator will not give, sell, or transfer email addresses maintained by the website for purposes of allowing others to send emails.

Opt-Out – Not Opt-In

While some jurisdictions outside of the United States (e.g., the European Union and Canada) require an affirmative opt-in to send marketing or commercial emails, the US has been an opt-out jurisdiction since the passage of CAN-SPAM.

CAN-SPAM Compliance Tips

  • Don't use false or misleading header information
  • Don't use deceptive subject lines
  • Identify the message as an ad
  • Tell recipients where you are located
  • Monitor what others are doing on your behalf

Commercial Emails vs. Transactional or Relationship Emails

The CAN-SPAM Act's requirements differ based on whether the email is:

  • Commercial email: The primary purpose is the commercial advertisement or promotion of a product or service.
  • Transactional or relationship email: Facilitates a commercial transaction or provides information relating to a product or service already purchased by the recipient.

Compliance with California Privacy Laws (CPRA)

California law provides additional consumer rights regarding the sharing and selling of personal information. Under the California Privacy Rights Act (CPRA), consumers can opt out of sharing their personal information for targeted advertising, with additional protections for children under 16.

Contact Information

If you have any questions about these compliance terms or your rights under this statement, please contact us at:

Email: hello(at)reveo.ai